Global Warming

While some see the threat of climate change as pitting the needs of the planet against those of progress and business, some brave entrepreneurs will seize the opportunity that efforts to build a more sustainable future will create.

Sir Richard Branson, billionaire-adventurer-entrepreneur, knows something about making money and about seizing opportunities. He founded the Carbon War Room because he sees the opportunities created by the threat. “I have described the increasing levels of greenhouse gases in the atmosphere as one of the greatest threats to the ongoing prosperity and sustainability of life on the planet,” he says. “The good news is that creating businesses that will power our growth, and reduce our carbon output while protecting resources is also the greatest wealth-generating opportunity of our generation.”