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Corporate social responsibility

Clorox Launches Mobile App That Reveals Ingredients in its Products

January 26, 2012

The Clorox Company last week launched its new Ingredients Inside smartphone application and mobile website. Now smartphone users have immediate access to information about Clorox ingredients for their household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada. Next Step? Explain how the ingredients affect planet and human health.

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Planet People’s Challenge Winner Offers Tips to Green Your Office

January 25, 2012

Planet People’s “Who Cares about this Planet?” challenge has a winner! Introducing Vikas Malhotra; committed to starting incentive based programs in his work place and his community to encourage more environmentally friendly and sustainable living.

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5 Lessons For Eco-Businesses From Jessica Alba’s Honest Company

January 19, 2012

Jessica Alba is using her star power to launch a brand new e-commerce business – Honest.com that sells eco-friendly baby products. Through an innovative business model for safe baby stuff, Alba has shown some keen business acumen.

She says the idea was born after she learned that toxic chemicals are widely used in everyday products. What shocked her was the fact that only a few hundred of the more than 80,000 chemicals registered for use in US products have been adequately tested for safety.

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Locals Do It Better: GoVoluntr Helps Small Businesses with Effective Cause Marketing

January 10, 2012

Cause marketing is complex, challenging and costly. Despite these known challenges both local organizations and businesses recognize the efficiency of cause marketing as a revenue booster and an awareness platform. These are the clear hurdles for social innovation, but ones that if confronted can reap substantial rewards for everyone involved.

A platform like GoVoluntr’s Volunteer Rewards might just do the trick. Businesses can provide discounted goods and services as a reward for volunteering hours with non-profits or choose to use products to endorse a specific cause. “Free stuff” can be an effective motivator to volunteer, especially for those individuals who aren’t yet familiar with the natural rewards of helping out.

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Intuit’s Love a Local Business Program is Giving Away $25,000 in January

January 8, 2012

Intuit, the company behind software products like- QuickBooks, TurboTax and Quicken – that helped revolutionize the way people manage their personal finances and run small businesses is awarding grants to businesses to help spur job creation in local communities.

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Occupy Wall Street Is About Sustainability and Ecological Innovation

January 4, 2012

Much has been said in recent months about the Occupy Wall Street movement and its link with a broader movement to rein in wastefulness and unsustainable business practices through entrepreneurial innovation. Occupiers are often critiqued as being off-message or, worse, not having a message. Other times Occupiers are accused of being too vague or hypocritical. It seems most of middle America would rather complain about pictures of Occupy Wall Street protesters holding Starbucks coffees than actually listen to their grievances. The most common charge waged at the group is that they don’t really know what they’re protesting, that it’s generalized liberal ambiguity. However, if you read between the lines, there are several clear messages emanating from Occupy Wall Street and they are perfectly aligned with environmental responsibility and sustainability:

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Will Walmart Take Action to Move Away From Tar Sands Fuel?

December 22, 2011

Producing transportation fuel from Canada’s tar sands is more destructive, polluting, and carbon intensive than other ways of producing transportation fuel. With the help of ForestEthics, 15 large businesses and one US city have publicly announced actions they have taken to reduce the environmental and social impacts that come from fossil-fueled transportation. Will Walmart be next?

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Sustainability is Not Just an Environmental Issue, It’s an Economic & Social One

December 21, 2011

Sustainability is just not an environmental issue, it is a strong case for a better economy, business, society and government.

This video from Global Reporting Initiative, sums it all up through a cool animation.

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Leaping Bunny Serves Up a Cruelty Free Holiday Bonanza

December 20, 2011

In a recent poll by ORC International a full 60% of those who responded said they were more likely to buy a product that had not been tested on animals. In the past there was often no way of knowing which products involved animal testing and which ones did not, but Leaping Bunny has changed this over the last fifteen years. Administered by the Coalition for Consumer Information on Cosmetics (CCIC), the Leaping Bunny Program provides clear guidelines and certification for cruelty-free products from hundreds of companies.

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What Drove (or Stalled) the Sustainability Mindset in 2011?: The Year in Review

December 20, 2011

John Friedman talks about the key factors that affected how the government, wall street and main street perceived sustainability in 2011. The occupy movement, the seven billion people, the up-one-day-down-the-next-day economy, the congress and its failures all affected the sustainability mission. 2011: A year in review.

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