December 21, 2011
Melinda Gates, through her travels for the Gates Foundation in the developing world, sees that poverty-stricken areas do not have a lot of things we take for granted- clean surroundings, clean water, sanitation or electricity. But she is astounded by what they do have- Coke. At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?
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