clothing

At the recently concluded NY fashion week, Patagonia introduced its radical “Common Threads Initiative” that aims to reduce unwanted consumption and give the planet’s vital systems a rest from pollution, resource depletion and greenhouse gases.

They invite customers to take a pledge that is two-fold,
Patagonia on its end agrees to build useful things that last, to repair what breaks and recycle what comes to the end of its useful life.
Consumers, fulfilling their part of the pledge agree to buy only what they need (that will last), repair what breaks, reuse (share) what they no longer need and recycle everything else.