April 15, 2012
Last year, Bill Gates noted in an interview with Alan Murray of the Wall Street Journal that technologies like solar photovoltaics and LED lights were “cute” but could never deal with the bigger issue of climate change and powering the developing world.
And, this week, writer Marc Gunther wrote in his postthat “Germany, once the world’s leading market for solar power, is pulling back its subsidies. Q Cells, once the world’s largest solar company, just went bankrupt.’ This isn’t happy news.”
So, I am writing to point out three things:
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March 12, 2012
While some see the threat of climate change as pitting the needs of the planet against those of progress and business, some brave entrepreneurs will seize the opportunity that efforts to build a more sustainable future will create.
Sir Richard Branson, billionaire-adventurer-entrepreneur, knows something about making money and about seizing opportunities. He founded the Carbon War Room because he sees the opportunities created by the threat. “I have described the increasing levels of greenhouse gases in the atmosphere as one of the greatest threats to the ongoing prosperity and sustainability of life on the planet,” he says. “The good news is that creating businesses that will power our growth, and reduce our carbon output while protecting resources is also the greatest wealth-generating opportunity of our generation.”
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